'This season’s story is somewhat unique and calls for a different kind of introduction. Finely attuned to his difference to the Parisian fashion set, he is even comfortable enough to riff on it, suggesting that Zooom may be an autobiographical character. Rather than preaching about it, I hope to lead by example and unlock the door for future generations'.'ĭuring his time at Vuitton, Abloh has thrown his full weight behind supporting inclusivity at every level, and is vocal about helping men and women of colour rise in the industry. This interchange between communities is important to Abloh, and in the same manifesto he writes of bearing the weight of the responsibility of being a 'black man in a French luxury house. Throughout its voyage – which may add destinations along the way – the collection will transform in an evolving exchange across cultures and nations'. The show notes explains that by taking his show to sea, Abloh 'embraces the global community of Louis Vuitton and meets his clients in their own parts of the world. Louis Vuitton menswear spring summer 2021. They have also been made into floppy charms, clinging onto a suitcase or worn as a brooch. The cartoon characters seen in the short film are now, as showcased in Shanghai, made out of fabric as part of a jacket, a trench coat, or even as a sheepskin collar with a lobster draped around the neck. The second chapter was the Shanghai show and a third is planned for September in Tokyo. On July 9, Louis Vuitton screened a short film featuring cartoon characters called Zoooom and his friends (see what they did there?) who stow away on a boat setting sail from Paris. It felt cartoonish, but then that was the point the designer initially unveiled part of this collection in cartoon form last month. Bright colours, bold patterns and toys stitched into or even looming over the clothes: this was playtime for Abloh. Nonetheless, the show, which ran to 60 looks, offered a much-needed sense of fun after so many difficult months.

This was in line with precautions to help curb the spread of Covid-19. Rather than fly in a large team for the event, as is the norm for a fashion show, only the clothes were sent to China, meaning that everyone who worked on or attended the show was already in Shanghai.

In fact, none of the team from Paris were in attendance. Louis Vuitton's menswear designer Virgil Abloh didn't attend the brand's spring/summer 2021 menswear collection show in Shanghai last Thursday.

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